Personal branding

Employers vs Job Seekers

This infograph provides an interesting comparison regarding the different perceptions of employers versus job seekers. My take: on both fronts, there is the question of branding and being true to the employer/personal brand. Companies often say they have progressive programs in place in order to brand themselves as amazing employers. However, not all employers walk …

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Secret to ‘Feel Good’ Networking: Get out there and help!

Does the idea of going out to network mortify you? Believe me, you are in good company! I’ve coached and advised over 60 people on effective job search strategies in less than a year, and all but a handful share in this sentiment. The typical reaction I get when I ask people “how do you feel …

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